About Us

We Understand

Behind The Logo was born from a deep understanding that pet businesses are more than just companies—they’re labors of love. As someone who lives and breathes the pet industry, we know you’re not just a business owner; you’re a passionate advocate wearing more hats than a dog show champion—from visionary to day-to-day operator, always putting pets first. But when it comes to making your brand stand out in a market that’s more crowded than a dog park on a sunny Saturday, that’s where our expertise comes in. Through our specialized branding strategies and monthly support packages, we help transform passionate pet businesses into unforgettable brands that capture hearts, build lasting connections, and fetch the attention they deserve.

Work Together

Behind The Logo is your dedicated partner in creating pet industry brands that make tails wag! We understand that in the world of pet businesses, your brand needs to speak directly to pet parents’ hearts while establishing your professional expertise. From eye-catching logos to websites that fetch attention, our monthly branding packages are tailored specifically for pet businesses like yours.

Whether you’re a new pet bakery looking to make your mark or an established grooming salon ready for a refresh, we’ll help create a memorable brand that positions you as the top dog in your market!


Why Work With Us

We’re not just another branding agency – we’re pet industry specialists who understand that your business is more than kibble and collars.

Meet The Face Behind Your Brand!

I’ve been passionate about design since high school, but my true inspiration comes from combining this creative expertise with my deep love for animals. After working at a fast-paced agency post-college, I realized I wanted to create something more meaningful—a branding partnership that truly understands the unique heart and soul of pet-focused businesses. That’s why I created Behind The Logo, where I blend my design expertise with my passion for pets to help animal-loving entrepreneurs succeed. Every brand we create isn’t just about beautiful design; it’s about capturing the special bond between pets and their people, and helping pet businesses share that magic with the world!

Ready to make your brand the talk of the dog park?

Contact us today to learn more about our branding packages!